2023 Recap: Behind-the-Scenes at Fresh Wave

2023 Recap: Behind-the-Scenes at Fresh Wave

Waving Goodbye to 2023

The end of the year is always a great time to reflect on the past and look forward to the future. 2023 was a big year for the Fresh Wave team, and it wouldn't have been possible without our incredible customers. So cheers to you if you've bought our odor removers, used our products in your home, or raved about us to your family and friends. We're grateful you're here, proud of what we accomplished in 2023, and looking forward to more growth in 2024!

June 26, 2023: New Look, New Website

Our team was hard at work for almost a year to completely revamp our new look and build a new website for Fresh Wave. We were hard at work for the first six months of 2023 before we could finally make the big reveal of all these exciting changes. On June 26th we announced:

  • A fresh, clean look
  • A brand new website
  • Easier shopping
  • Faster checkout times
  • Helpful new features (more to come in 2024!)

August 9, 2023: Deals on Wheels

We had the honor of publicly launching our new look on Good Morning America's Deals on Wheel Segment. So many of our team members showed up bright and early in Millenium Park in Chicago to not only support Fresh Wave, but to support our long-term partner: Horizons for Youth. We were able to donate $25,000 to HfY and their incredible mission of transforming children's lives. It was an amazing day that reminded us of why all this hard work is worth it.

October 25th, 2023: Partnering with Fresh Faces

Throughout 2023, we partnered with more influencers than ever before. Fresh Wave has always been supported by word-of-mouth and loyal customers who tell everyone they know about our products and how great they are at eliminating odors. It only felt right to collaborate with some of the best in the biz to introduce our products to a wider audience. We also can't stop laughing at this Trey Kennedy ad

November 2023: Cyber Week Sales

We ended the year strong by offering our customers a week of daily deals on some of our best-selling products. Our team collaborated across departments to make this an incredible week to stock up on Fresh Wave and save some green. If you don't want to miss any deals, make sure to subscribe to our email newsletter!

What's Next?

There are more exciting opportunities to come in 2024. One thing will always stay the same though: our commitment to helping you make your home smell amazing, with safe, natural, and effective ingredients.

Let's all take a deep breath (of fresh, odor-free air) and get ready for the year ahead.